Building a lifestyle library of seasonal imagery for sales literature and print and digital use. The brief was to encompass the British outdoors for the over 50s and families, using iconic locations and events.

Using locations all over Cornwall and a variety of models chosen to suit the customer profile, the images showcased the Tilley products with sympathetic additional styling. Direct sales were increased and the imagery was available to retailers for sales use in their outlets and for their promotions.

Spring/summer lifestyle on Crantock, Porthcurno & Perranporth beaches
Photographer – Adrian Brown

Autumn/winter lifestyle in Mylor Harbour and Trispen
Photographer – Adrian Brown

Still life and product photography on location and in the studio
Photographer – Adrian Brown